Archive for October, 2009
Tusker Shmusker!
Sports sponsorship can more often than not only be driven by one of two things; a commercial decision or a philanthropic act. A cold tusker for anyone who is not sure what EABL’s incentive was in sponsoring the Safari Sevens tournament.
For love or money?
Let’s just say for the sake of argument that EABL’s sponsorship of [...]
